Do you need to go to college to succeed in advertising?

Do you need to go to college to succeed in advertising?

Eric Schoenfeld, CEO & Co-Founder Every year around late April through the end of May, we get our share of resumes for summer internships and/or first jobs. Everyone writes the same type of thing: I go to this school… I major(ed) in… I am a great candidate...
The Future is Now

The Future is Now

Al Navarro, CCO & Co-Founder When I was growing up in the 1970s, I remember reading Dick Tracy comic strips where the characters used a “2-way wrist radio.” It seemed so far-fetched at the time, but of course, in 2018 we’ve got cellular-enabled watches that can...
The Top 5 Mantras That 15 Years of Mint Has Taught Me

The Top 5 Mantras That 15 Years of Mint Has Taught Me

Author, Eric Schoenfeld CEO If you build it, they will come. When it’s a company that you helped co-found, it certainly makes you loyal to whom you work for! I think the longest position that Al, Billy or I ever held before this wasn’t more than 4 years. And we...
Creator Branding in Pop Music

Creator Branding in Pop Music

Author: Al Navarro, CCO & Co-Founder I’m the father of two young women, one in college and one a high school senior. So I get exposed to a lot of music that I might not hear were it not for my kids. One somewhat recent song is “Black Beatles” by Rae Sremmurd...
Mint Advertising wins two ADDY Awards

Mint Advertising wins two ADDY Awards

Clinton, N.J. — Mint Advertising, a full-service advertising agency with its main headquarters in Clinton, N.J. and a satellite office in Allentown, Pa., won two silver American Advertising (ADDY) Awards at a ceremony hosted by the Philadelphia Ad Club in center city...