A breakthrough campaign for a challenger brand in the nutritional supplement wars.

When you’re the underdog, you have to go to market a little smarter. Take some calculated risks. And that’s precisely what Mint helped this vegan protein powder brand do — using a cheeky campaign that positioned their products as “full of crop”. Our engagement touched every element of their marketing…from online to in-store to influencers.

Like what you see? Don’t be just a spectator — get in the game! Give us a shout, and let’s team up to make something unforgettably fresh.

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