Mint’s Account-Based Marketing (ABM) capabilities combine precision B2B targeting, powerful audience data, measurable media, and Mint’s award-winning creative to put your brand in front of the right companies — and the right people within those companies.
Because knowing who you want to reach is only half the equation. You need to give them a reason to click.
Identify the companies you want to do business with. Reach the decision-makers and influencers inside those organizations across addressable media channels. Then track engagement and performance to see what’s working.
Mint brings the strategy and creative together with sophisticated B2B targeting technology to build campaigns designed around the potential buyers that matter most to your business.
We can build custom B2B audiences around the companies, industries, roles, and prospects that matter to your business, then activate them across addressable media channels.
Instead of paying to reach more people, put your marketing dollars toward reaching the right people.
Data can get you in front of exactly the right people. Bad creative will still result in them scrolling right past you.
That’s where Fresh Thinking comes in.
Our award-winning creative team develops the strategy, messaging, design, content, and video behind your ABM campaign — so the same precision you put into choosing your audience goes into what that audience actually sees.
From the first impression to the landing page to sales follow-up, we can create a connected campaign built to move prospects through the funnel.
Mint can develop and manage an integrated ABM program incorporating:
• Audience development
• Campaign strategy
• Creative and messaging
• Digital display banner ads
• Video
• Email marketing
• Landing page creation
• Retargeting
• Reporting and optimization
Our approach gives you visibility into campaign performance so you can understand how your target accounts are engaging, what’s driving response, and where opportunities are developing.
That means smarter optimization while the campaign is running — and better information for whatever you do next.
