Mint started working with Compass Community Credit Union at a key inflection point in its history. The credit union was shifting from being SEG-based to a community-based charter and wanted to change its name, logo, and overall brand.
We shepherded them through the name-change process, designed a new logo that worked perfectly with their new name, and reignited their identity with a new brand voice and a dynamic look and feel. We executed a full-scale rollout from digital to print that drove brand awareness and growth. Equipped with a new brand toolbox created by Mint, Compass is now charging full speed ahead in the right direction.










