In this case, the F-bomb stands for “Fees”. Which client Proponent Federal Credit Union tries to minimize and eliminate whenever possible.
It’s all part of their mission as a financial institution that puts people over profits. One of Mint’s founding clients, Proponent recently reengaged with the agency to reenergize their brand. We delivered, among other things, an edgy campaign that used some choice language to flip the script on boring banking terms.
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