Creator Branding in Pop Music

Creator Branding in Pop Music

Author: Al Navarro, CCO & Co-Founder I’m the father of two young women, one in college and one a high school senior. So I get exposed to a lot of music that I might not hear were it not for my kids. One somewhat recent song is “Black Beatles” by Rae Sremmurd...
Mint Advertising wins two ADDY Awards

Mint Advertising wins two ADDY Awards

Clinton, N.J. — Mint Advertising, a full-service advertising agency with its main headquarters in Clinton, N.J. and a satellite office in Allentown, Pa., won two silver American Advertising (ADDY) Awards at a ceremony hosted by the Philadelphia Ad Club in center city...
Helping Lawn Doctor, Inc. Reach New Customers

Helping Lawn Doctor, Inc. Reach New Customers

Lawn Doctor franchisees from all over the country use these door hangers to reach new customers. Due to the different regions and service offerings of each Lawn Doctor location, a variety of door hangers were created to accommodate location and services offered. These...
Two big thumbs down for false advertising in movie trailers

Two big thumbs down for false advertising in movie trailers

By John Schlicher, Senior Copywriter Image Source: Milner’s Blog I admit it. I’m a Star Wars nerd. I’ve memorized tons of useless trivia, like where the Millennium Falcon was docked at Mos Eisley Spaceport (docking bay 94, of course). I have a pretty impressive...
The best James Bond you’ve never heard of?

The best James Bond you’ve never heard of?

By Al Navarro, Co-Founder and CCO Source: YouTube So, the other day, I was walking through the creative department and overheard people talking about James Bond. Being a fan of both the novels and the films, I joined in and eventually the talk turned to favorite...
How to Come Up With Ideas… When You’re All Out of Ideas

How to Come Up With Ideas… When You’re All Out of Ideas

By: Al Navarro, Co-Founder & CCO When I was a fresh-out-of-school junior copywriter working on Madison Avenue (well, technically, the office was on Third Avenue), there was an experienced writer at my company named Sid. And while he would often resort to puns,...
Colorado Ad Agencies are High on Weed. Literally.

Colorado Ad Agencies are High on Weed. Literally.

By John Schlicher, Senior Copywriter Over the holidays, I asked my wife’s 67-year-old uncle (who resides in Boulder, Colorado and was in town visiting family) what’s been the most noticeable differences he’s seen since the legalization of marijuana in the state....
Guess Who’s Turning 15 This Year…

Guess Who’s Turning 15 This Year…

 Time truly does fly. When they started Mint in late 2002, Eric was still a Manhattanite, Billy was single and childless, and Al had 20/20 vision. What began with 3 guys working out of Billy’s apartment on the banks of the Delaware River has grown to over 20 staffers...
Number 23 with a Bullet!

Number 23 with a Bullet!

 Mint Advertising was recently named one of New Jersey’s top 25 advertising agencies by NJBIZ, New Jersey’s leading business journal. We came in at …drum roll, please…Number 23 on the list — which is based on the total 2015 capitalized billings for each agency. “In...