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ABOUT MINT

Is Mint the Goldilocks of ad agencies?
We just might be.

Want the creative firepower and experience of a “big name/big city” agency but also want a degree of responsiveness and access to leadership not usually associated with those types of companies?

Mint might be “just right” for you.

Founded in 2002 by a couple of ex-big agency folks, Mint combines high-caliber thinking with an easy-going collaborative atmosphere. We’re curious, creative, and pride ourselves on being easy to work with.

01 | Strategy

The most cleverly written, best-designed piece of creative will fail to achieve its objective if it isn’t grounded in smart strategy. That’s why Mint has made strategic thinking and planning part of our offering since day one.

02 | Concept

Concepts are the main manifestation of Fresh Thinking. It’s the currency in which our creative people trade. Some call this “the big idea”, but we like to think of it as all in a day’s work.

03 | Design

Design makes a difference. Whether it’s the layout of an ad, the look and feel of packaging, or the vibe of a logo, our team strives to make it stand out and be easy to grasp.

04 | Execution

In the end, a lot of making creative sausage is about the process. The blocking and tackling. Sweating the small stuff. Mint handles all print and most digital production in-house. And we have gladly helped clients with in-house creative resources do file prep and versioning when needed.

05 | Media

There’s more to creativity than creative. Which is why we also apply Fresh Thinking to media planning.

06 | PR

Want more exposure and awareness for your brand, product, service, or initiative? We’ve got an experienced PR partner that can deliver.

Some of the brands we’ve gotten fresh with over the years.

APGFCU
Applegate farms
Applebee's
Bellari Home Remodeling
Big Brothers Big Sisters
Century 21 Real Estate
Compass Community Credit Union
CRP Industries
Entwine
Educational Testing Service (ETS)
Hotels.com
Housemaster
Huntington Learning
IEEE
iHop
Kinedyne
Kramer
Kroger
The majors Challenge
client
client
Parda Credit Union
PlantFusion
Proponent Credit Union
RCN
San Francisco Fire Credit Union
SAP Concur
Savoury Systems
signmasters
Spectrum
TRU Salon
Unity Bank
client
Valsoia
Martin Insurance
WosWit

We Make Good Sh!t
All Day, Every Day

The OGs

Al Navarro

President/Co-Founder

Playing the role of head copywriter since day one at Mint, Al is a seasoned veteran of the East Coast advertising scene.

Al co-founded Mint Advertising after 13 years in the industry. His career began at the New York outposts of Grey Direct and J. Walter Thompson Direct, where he learned “old school” direct marketing. But things really started to happen when he moved to Rapp Collins (also in New York), where he worked on ADT Home Security, Delta Air Lines, Hyatt Hotels, and Mercedes-Benz. Al’s work on the launch of the Mercedes M-Class Sport Utility Vehicle was honored with top awards in both the Caples and Addy Awards shows — and garnered response rates as high as 59%. He is probably the only agency person you will meet who has been mentioned in GQ (positively!) and Automobile magazine (twice).

Eric Schoenfeld

CEO/Co-Founder

With more than 30 years of marketing experience and some client relationships that span decades, Eric is an excellent role model for any account person. For clients, Eric takes a huge interest in their business, and tries to put himself in his clients’ shoes — offering honest opinions and ideas.

Eric’s career has carried him through the ranks of some of the world’s biggest direct marketing agencies, including Rapp Collins (where, still in their mid-20s, he and Al were responsible for running over $40 million of business) and Wunderman Worldwide. He has lent his talents to brands such as ADT Security Services, Callaway Golf, Becks Beer, Sony, and the United States Postal Service.

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