The Blog
How to Come Up With Ideas… When You’re All Out of Ideas
By: Al Navarro, Co-Founder & CCO When I was a fresh-out-of-school junior copywriter working on Madison Avenue (well, technically, the office was on Third Avenue), there was an experienced writer at my company named Sid. And while he would often resort to puns, one of...
Colorado Ad Agencies are High on Weed. Literally.
By John Schlicher, Senior Copywriter Over the holidays, I asked my wife’s 67-year-old uncle (who resides in Boulder, Colorado and was in town visiting family) what’s been the most noticeable differences he’s seen since the legalization of marijuana in the state....
Guess Who’s Turning 15 This Year…
Time truly does fly. When they started Mint in late 2002, Eric was still a Manhattanite, Billy was single and childless, and Al had 20/20 vision. What began with 3 guys working out of Billy’s apartment on the banks of the Delaware River has grown to over 20 staffers...
Number 23 with a Bullet!
Mint Advertising was recently named one of New Jersey’s top 25 advertising agencies by NJBIZ, New Jersey’s leading business journal. We came in at …drum roll, please…Number 23 on the list — which is based on the total 2015 capitalized billings for each agency. “In...
When commerce becomes art.
By Al Navarro, CCO Last November, the Johnny Walker brand of scotch released its latest mini-movie, starring actors Jude Law and Giancarlo Giannini. Entitled “The Gentleman’s Wager II”, the viral video continues the storyline of two wealthy men (it’s unclear whether...
The pitch is dead. Long live the pitch.
By Al Navarro, CCOAt the end of 2015, I carved out a few hours to review (then recycle) the stack of magazines that has been sitting on floor of my office for most of the year. It was a mix of ad biz mags, trade pubs for various client industries, automotive “buff...
Why Do I Miss March Madness?
By Caitlyn Harvey, Sr. Account Executive I grew up in a female dominated household. My dad’s sports games were constantly outranked by shows like American Idol and One Tree Hill. It wasn’t until I met my boyfriend Pat, that I really knew what a sports fanatic was or...
For these artists’ sake, we hope imitation truly is the sincerest form of flattery.
We invite you to throw on a pair of headphones, sit back, and enjoy this great selection of cover songs chosen by the Mint staff. Grace’s Pick Lo-Fang – “You’re the one that I want” by John Travolta and Olivia Newton-John I loved this movie and soundtrack when I was a...
Is the “Net Dead? How One Mint Staffer Stays Connected Without Opening a Browser
When asked for his favorite websites, Senior Account Manager Westley Hackmann responded with “Honestly, I get everything I need from my apps. I rarely visit websites other than miscellaneous shopping, email, and banking.” Westley said these are a few of his favorite...
Just back from. . . Dublin, Ireland
By Al Navaroo, Co-Founder & COO Ireland was never on my travel bucket list, but when my in-laws suggested a 3-generation trip to the Emerald Isle with my wife and kids this summer, complete with a rented farmhouse in the countryside for a week, how could I say...
Mint’s World Travel Map
When we’re not hard at work, we love to travel. That’s why for this special travel edition of Blue Briefs we’ve put together a map with all of the places we’ve been lucky enough to visit and some of our recommendations should you ever choose to travel there yourself....
Shameless Self-Promotion
Since this is a “Best of the Web” edition, we would be remiss not to mention a couple of the sites that we’ve had the pleasure of working on lately. CIDEROAD.COM This is a parallax scrolling site that we recently launched for our client Cide Road Organic Switchel....
Keeping Up With The Joneses
In advertising, as in any industry, it’s good to keep on top of what the competition is doing. So whether you’re on the agency-side looking for the newest technology or hottest creative, or you’re from a marketing department looking to see what...
Where We Spend Out Time Online: 9 of our “Favoritest” Websites
According to internetlivestats.com, there are almost 1 billion websites on the Internet right now. That’s nearly 1 billion ways to procrastinate, laugh, and yes, even learn a thing or two. In keeping with our single-theme concept for Blue Briefs (at least through the...
A Taste for Something New
By Al Navarro, Co-Founder & COO Based on a co-worker’s recommendation, Billy (Mint’s Creative Director) and I checked out Tenderhill, a new restaurant located on route 22 in Whitehouse Station. I had never visited the previous business that was at this location,...
“Do Lunch” with the Minters
Annie B. – My favorite place to eat is Clean Plate Kitchen because they have delicious, healthy options. I feel good about eating and spending my money there! Wes H. – Mezza Luna in Holland Township. Great Pizza – voted top ten in NJ last year. It’s about 15 minutes...
What’s in the Mint Crock-Pot? An Interview with Jamie
What was the inspiration for the Mint Crock-Pot lunch? Mint has always done fun things surrounding food – from parties to themed cook-offs. I think the owners were just looking for a way to get people together as a team once a month over a good meal. People get the...