The Blog

Guess Who’s Turning 15 This Year…

 Time truly does fly. When they started Mint in late 2002, Eric was still a Manhattanite, Billy was single and childless, and Al had 20/20 vision. What began with 3 guys working out of Billy’s apartment on the banks of the Delaware River has grown to over 20 staffers...

Number 23 with a Bullet!

 Mint Advertising was recently named one of New Jersey’s top 25 advertising agencies by NJBIZ, New Jersey’s leading business journal. We came in at …drum roll, please…Number 23 on the list — which is based on the total 2015 capitalized billings for each agency. “In...

When commerce becomes art.

By Al Navarro, CCO Last November, the Johnny Walker brand of scotch released its latest mini-movie, starring actors Jude Law and Giancarlo Giannini. Entitled “The Gentleman’s Wager II”, the viral video continues the storyline of two wealthy men (it’s unclear whether...

The pitch is dead. Long live the pitch.

By Al Navarro, CCOAt the end of 2015, I carved out a few hours to review (then recycle) the stack of magazines that has been sitting on floor of my office for most of the year. It was a mix of ad biz mags, trade pubs for various client industries, automotive “buff...

Why Do I Miss March Madness?

 By Caitlyn Harvey, Sr. Account Executive I grew up in a female dominated household. My dad’s sports games were constantly outranked by shows like American Idol and One Tree Hill. It wasn’t until I met my boyfriend Pat, that I really knew what a sports fanatic was or...

Just back from. . . Dublin, Ireland

By Al Navaroo, Co-Founder & COO Ireland was never on my travel bucket list, but when my in-laws suggested a 3-generation trip to the Emerald Isle with my wife and kids this summer, complete with a rented farmhouse in the countryside for a week, how could I say “No”?...

Mint’s World Travel Map

When we’re not hard at work, we love to travel. That’s why for this special travel edition of Blue Briefs we’ve put together a map with all of the places we’ve been lucky enough to visit and some of our recommendations should you ever choose to travel there yourself....

Shameless Self-Promotion

Since this is a “Best of the Web” edition, we would be remiss not to mention a couple of the sites that we’ve had the pleasure of working on lately. CIDEROAD.COM This is a parallax scrolling site that we recently launched for our client Cide Road Organic Switchel....

Keeping Up With The Joneses

In advertising, as in any industry, it’s good to keep on top of what the competition is doing. So whether you’re on the agency-side looking for the newest technology or hottest creative, or you’re from a marketing department looking to see what...

A Taste for Something New

By Al Navarro, Co-Founder & COO Based on a co-worker’s recommendation, Billy (Mint’s Creative Director) and I checked out Tenderhill, a new restaurant located on route 22 in Whitehouse Station. I had never visited the previous business that was at this location, prior...

“Do Lunch” with the Minters

Annie B. – My favorite place to eat is Clean Plate Kitchen because they have delicious, healthy options. I feel good about eating and spending my money there! Wes H. – Mezza Luna in Holland Township. Great Pizza – voted top ten in NJ last year. It’s about 15 minutes...