The Blog

The Future is Now

Al Navarro, CCO & Co-Founder When I was growing up in the 1970s, I remember reading Dick Tracy comic strips where the characters used a “2-way wrist radio.” It seemed so far-fetched at the time, but of course, in 2018 we’ve got cellular-enabled watches that can do a...

The Top 5 Mantras That 15 Years of Mint Has Taught Me

Author, Eric Schoenfeld CEO If you build it, they will come. When it’s a company that you helped co-found, it certainly makes you loyal to whom you work for! I think the longest position that Al, Billy or I ever held before this wasn’t more than 4 years. And we...

Creator Branding in Pop Music

By Al Navarro, CCO & Co-Founder

I’m the father of two young women, one in college and one a high school senior. So I get exposed to a lot of music that I might not hear were it not for my kids. One somewhat recent song is “Black Beatles” by Rae Sremmurd (that’s “Ear Drummers” spelled backwards). It’s a catchy (if not entirely family-friendly) song that defies categorization. While it does feature rapper Gucci Mane (what’s up with these names?), it’s much more melodic than most songs in the rap genre.

Mint Advertising wins two ADDY Awards

Clinton, N.J. — Mint Advertising, a full-service advertising agency with its main headquarters in Clinton, N.J. and a satellite office in Allentown, Pa., won two silver American Advertising (ADDY) Awards at a ceremony hosted by the Philadelphia Ad Club in center city...

Helping Lawn Doctor, Inc. Reach New Customers

Lawn Doctor franchisees from all over the country use these door hangers to reach new customers. Due to the different regions and service offerings of each Lawn Doctor location, a variety of door hangers were created to accommodate location and services offered. These...

Two big thumbs down for false advertising in movie trailers

By John Schlicher, Senior Copywriter Image Source: Milner's Blog I admit it. I’m a Star Wars nerd. I’ve memorized tons of useless trivia, like where the Millennium Falcon was docked at Mos Eisley Spaceport (docking bay 94, of course). I have a pretty impressive...

The best James Bond you’ve never heard of?

By Al Navarro, Co-Founder and CCO Source: YouTube So, the other day, I was walking through the creative department and overheard people talking about James Bond. Being a fan of both the novels and the films, I joined in and eventually the talk turned to favorite...

How to Come Up With Ideas… When You’re All Out of Ideas

By: Al Navarro, Co-Founder & CCO When I was a fresh-out-of-school junior copywriter working on Madison Avenue (well, technically, the office was on Third Avenue), there was an experienced writer at my company named Sid. And while he would often resort to puns, one of...

Colorado Ad Agencies are High on Weed. Literally.

By John Schlicher, Senior Copywriter Over the holidays, I asked my wife’s 67-year-old uncle (who resides in Boulder, Colorado and was in town visiting family) what’s been the most noticeable differences he’s seen since the legalization of marijuana in the state....

Guess Who’s Turning 15 This Year…

 Time truly does fly. When they started Mint in late 2002, Eric was still a Manhattanite, Billy was single and childless, and Al had 20/20 vision. What began with 3 guys working out of Billy’s apartment on the banks of the Delaware River has grown to over 20 staffers...

Number 23 with a Bullet!

 Mint Advertising was recently named one of New Jersey’s top 25 advertising agencies by NJBIZ, New Jersey’s leading business journal. We came in at …drum roll, please…Number 23 on the list — which is based on the total 2015 capitalized billings for each agency. “In...

When commerce becomes art.

By Al Navarro, CCO Last November, the Johnny Walker brand of scotch released its latest mini-movie, starring actors Jude Law and Giancarlo Giannini. Entitled “The Gentleman’s Wager II”, the viral video continues the storyline of two wealthy men (it’s unclear whether...