The Blog

The Mint Holiday Wish List

This holiday tradition goes back a few years, to an earlier iteration of Mint’s e-newsletter. Believe it or not, one year, something on our list was actually delivered to Mint anonymously. Thanks again, secret Santa! So now we believe that anything is possible. In...

Mint’s West Coast Tour

About one week before the Northern California Camp Fire, three Minters headed out for a three-day road trip from San Francisco to Portland to visit three clients. We asked them to name five of their favorite things about their road trip. Favorite Stretch of Driving:...

Do you need to go to college to succeed in advertising?

Eric Schoenfeld, CEO & Co-Founder Every year around late April through the end of May, we get our share of resumes for summer internships and/or first jobs. Everyone writes the same type of thing: I go to this school… I major(ed) in… I am a great candidate because…...

The Future is Now

Al Navarro, CCO & Co-Founder When I was growing up in the 1970s, I remember reading Dick Tracy comic strips where the characters used a “2-way wrist radio.” It seemed so far-fetched at the time, but of course, in 2018 we’ve got cellular-enabled watches that can do a...

The Top 5 Mantras That 15 Years of Mint Has Taught Me

Author, Eric Schoenfeld CEO If you build it, they will come. When it’s a company that you helped co-found, it certainly makes you loyal to whom you work for! I think the longest position that Al, Billy or I ever held before this wasn’t more than 4 years. And we...

Creator Branding in Pop Music

By Al Navarro, CCO & Co-Founder

I’m the father of two young women, one in college and one a high school senior. So I get exposed to a lot of music that I might not hear were it not for my kids. One somewhat recent song is “Black Beatles” by Rae Sremmurd (that’s “Ear Drummers” spelled backwards). It’s a catchy (if not entirely family-friendly) song that defies categorization. While it does feature rapper Gucci Mane (what’s up with these names?), it’s much more melodic than most songs in the rap genre.

Mint Advertising wins two ADDY Awards

Clinton, N.J. — Mint Advertising, a full-service advertising agency with its main headquarters in Clinton, N.J. and a satellite office in Allentown, Pa., won two silver American Advertising (ADDY) Awards at a ceremony hosted by the Philadelphia Ad Club in center city...

Helping Lawn Doctor, Inc. Reach New Customers

Lawn Doctor franchisees from all over the country use these door hangers to reach new customers. Due to the different regions and service offerings of each Lawn Doctor location, a variety of door hangers were created to accommodate location and services offered. These...

Two big thumbs down for false advertising in movie trailers

By John Schlicher, Senior Copywriter Image Source: Milner's Blog I admit it. I’m a Star Wars nerd. I’ve memorized tons of useless trivia, like where the Millennium Falcon was docked at Mos Eisley Spaceport (docking bay 94, of course). I have a pretty impressive...

The best James Bond you’ve never heard of?

By Al Navarro, Co-Founder and CCO Source: YouTube So, the other day, I was walking through the creative department and overheard people talking about James Bond. Being a fan of both the novels and the films, I joined in and eventually the talk turned to favorite...

How to Come Up With Ideas… When You’re All Out of Ideas

By: Al Navarro, Co-Founder & CCO When I was a fresh-out-of-school junior copywriter working on Madison Avenue (well, technically, the office was on Third Avenue), there was an experienced writer at my company named Sid. And while he would often resort to puns, one of...

Colorado Ad Agencies are High on Weed. Literally.

By John Schlicher, Senior Copywriter Over the holidays, I asked my wife’s 67-year-old uncle (who resides in Boulder, Colorado and was in town visiting family) what’s been the most noticeable differences he’s seen since the legalization of marijuana in the state....