Direct mail ain’t dead.
You’re probably just doing it wrong.
This established financial service provider signed on with Mint to try to optimize their direct mail campaigns. Instead of throwing the control/champion out with the bathwater (typical agency “not invented here” behavior), we tested away from their tried and true — with a healthy dose of “out of left field” for good measure. Over the course of our program, we were able to develop a new control/champion, which saw lifts in response rates as high as 25%.