What if no one had a problem with their company’s Internet again?
Most business Internet providers use the hardships of living with a down or slow Internet to sell to IT managers, so we decided to do the opposite for RCN Business. And instead highlight an IT manager’s life without Internet problems. After all, with the speed and quality of RCN Business Internet, IT managers would have a lot less people showing up at their door with complaints. Of course, this might lead to another problem — loneliness. So this dimensional mailing offered a solution for that problem, too. They could entice employees to keep visiting by offering free espresso. To get their free Nespresso machine all they had to do was meet with RCN.