Taking B2B direct mail into another dimension.
Mint works with this regional telecommunications company to market their cable TV, phone, and internet solutions to businesses. In most cases, the primary goal of their marketing is to get the target to take a meeting. This could be the business owner, IT manager, CTO, or other decision maker — who is no doubt pressed for time. This mailing delivered a killer offer (lunch at the Zagat-rated restaurant of their choosing) in an engaging, impactful way.