Doylestown Health – Annual Report
Client: Doylestown Health
Skills: Strategy, Branding, Design, Social Media Advertising, Video Production
How can you add emotion to a project that’s normally filled with little more than sterile facts and figures? That was the challenge Mint faced when we were asked to work on Doylestown Health’s annual report. First we met with the internal team to understand the voice/positioning of the hospital and all the services/benefits they bring to the local community. Then, we went to work.
For our approach, we decided to interview some of Doylestown Health’s actual patients and use their own words and experiences to bring the Doylestown Health story to life. Entitled “The Faces of Doylestown Health,” this annual report’s more emotional approach allowed the reader to connect with the patients as they described their lives before, during, and after their medical treatments at Doylestown Health. And at the same time, it highlighted the advanced care Doylestown Health was bringing to the people in the community. In addition to the annual report’s concept, design, and copy editing, Mint played a key role in the photo shoots and video interviews that were slated for placement on the Doylestown Health website, as well as coordinating mail house services.
Anecdotally, the creative was well received by all key leaders at the hospital. In fact, they liked it so much that they decided to keep the “Faces” campaign alive for 2018.