CENTURY 21 Real Estate – Recruiting Brochure
Client: CENTURY 21® Real Estate
Skills: Strategy, Branding, Design
For the past several years, one of the projects CENTURY 21 tasks Mint with is redesigning and tweaking the copy for their recruiting brochure to reflect their current brand campaign and any corporate changes. This year was no different. Except for one thing. Just as we were getting ready to release the revised brochure to print, we received word that CENTURY 21’s new CMO wanted to revamp the overall look of the brochure based on a corporate rebrand. We received the request for an overhaul on a Thursday at 5 pm. And the brochure had to be redone, printed, and delivered for a trade show the following Friday — in Chicago. So we needed to create a refreshing new look on an uncomfortably tight deadline. To make it more challenging, CENTURY 21 was in the middle of a corporate rebranding, so there were few approved elements (design or copy) for us to work with.
Mint’s CENTURY 21 team met that Thursday night to develop a game plan and then had a call with the client first thing Friday morning to brief. The creative teams worked all day Friday, through the weekend, and early the next week to provide the client with options: four unique concepts and full body copy. A concept was selected. Revisions were made. And Mint was able to release all final files to the printer by end of day Wednesday.
CENTURY 21 received the printed brochure in time for the conference and was impressed by Mint’s ability to step up and provide outstanding creative in a pinch.