Don’t forget the customers under your own roof.
In our experience, neglecting employees and co-workers when it comes to marketing is all too common for many companies. You might have the best brand campaign ready to go to market, but if your employees don’t know anything about it — what’s going to happen when customers and partners start calling?
Mint has helped a number of organizations with internal marketing, including smoothing transitions like relocations, acquisitions, and name/logo changes. CAN Capital, a leading alternative business lender worked with Mint on staff materials for their rebrand.