Do you consider subject lines equally important as the emails they accompany? Maybe it’s time to.

This leading retail chain came to Mint with a challenge: Try to beat their in-house team at the game of subject lines. Over the course of the three-month test, we developed many different options for Burlington, trying to test our way to a “magic bullet”. While we didn’t always win, we always succeeded in helping them push things creatively and saw lifts in open rates as high as 35%. Remember, the best designed and written email is meaningless if people don’t open it.