Developing a new sub-brand for an established lighting company.

LEDs are not the future of lighting; they are very much the present. To help Bulbrite break into the burgeoning retrofit market (think of all the incandescent bulbs you have in your own home), we helped name, brand, and package this new modular downlight system.

The ELEVA logo itself evokes how the different components of the system go together, and the numbering on the award-winning packaging makes the order of installation clear. To help present a powerfully unified face, Mint also helped with the brand’s showroom and trade show exhibit design.