We can do everything an ad agency is supposed to do.
(But we do some things better than others.)
The most cleverly written, best-designed piece of creative will probably fail if it isn’t based on sound strategy. That’s why Mint prefers to start with a thoroughly researched, well-thought-out strategy before embarking on any creative exploratory. Because without a map, you’re going to get lost sooner or later.
Since our founding, Mint has won our fair share of creative awards for work in all media. We believe that creative can and does make a difference, and have case studies to back it up. Additionally, our proprietary Brand Voice process has been used by start-ups as well as mature companies to deliver a distinctive and consistent tone & manner.
Having proven processes in place ensures smoother workflow, consistent high quality, and on-time delivery. Whether developing new campaigns or revising dozens of existing elements, the Mint team prides itself on anticipating not just our clients’ needs but also the realities of production and market conditions.
If a great idea never gets seen by the target audience, does it count? We don’t think so, which is why — after years of outsourcing our media planning and buying services, we brought this critical service in-house in 2015.
We think public relations can be just as powerful as advertising if done properly. Which is why we added it to our in-house capabilities in 2017.
Mint’s own Planned Intentional Engagement (PIE) program is designed to keep employees (remote or on-site) connected to their workplace — beyond merely completing tasks and collecting a paycheck.