Mint Advertising, a full-service advertising agency with its main headquarters in Clinton, N.J. and a satellite office in Allentown, PA., took home a Platinum award (the highest possible level) in the 2015/16 League of American Communications Professionals (LACP) Vision Awards Annual Report Competition for its Big Brothers Big Sisters of New York City annual report. It is the fourth year in a row that Mint has received the Platinum honor for its work on the annual report which the agency produces pro bono for the nonprofit organization.
In addition to taking the top Platinum spot in the nonprofit category, the piece was also ranked the 20th best in the world by LACP, earning a near-perfect score of 99/100 by the competition’s judges.
The League of American Communications Professionals LLC (LACP) recognizes communications professionals who demonstrate exemplary communications capabilities. As part of this goal, LACP hosts quarterly competitions — including the Vision Awards Annual Report Competition — that target various disciplines within the communications field. The quarterly competitions routinely include hundreds of entries from some of the most well-recognized organizations throughout the world including those in the top 10 of the Fortune 500.
“Considering the amazing work showcased in this competition, Mint takes great pride in winning this award four years in a row. But we’re particularly proud of the award because we see it as an affirmation that people heard and were moved by the kids’ stories that were featured in the piece,” explains Mint Associate Creative Director Tony Lamont who wrote the award-winning entry. “It’s really the amazing unselfishness of the big brothers and big sisters highlighted in the report that earned the award.”