Sorry, no underwear. Just the best from our monthly e-newsletter.

We’ve been writing the “Blue Briefs” e-newsletter for a few years now.
It used to span a wide variety of topics – some marketing-related, some not — in each issue, but lately we’ve been taken to focusing on a single topic in each new installment.

Catch up on some top articles below, and be sure to sign up to get new issues hot off our virtual presses.

When commerce becomes art.

Posted by Admin in Blue Briefs 1 Comment

Making a case for spending more on creative and production, not less.

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The pitch is dead. Long live the pitch.

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If you’ve never been on the agency end of a pitch, you might not realize the manpower that goes into preparing for one.

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Why Do I Miss March Madness?

Posted by Admin in Blue Briefs 2 Comments

Last year was the first time that I filled out a March Madness bracket. I chose my teams by looking at the most important factors…name, colors, mascot, and the little numbers under the team names. I had ‘Gorgonzola’ going pretty far...

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Who Wants To Go Geocaching?

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Spring is finally here, and many of us in the Northeast have been looking for ways to spend more time outside after the long winter. One of the best ways to enjoy the fresh air, sunshine, and budding flowers is to go geocaching.

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For these artists’ sake, we hope imitation truly is the sincerest form of flattery.

Posted by Admin in Blue Briefs 1 Comment

We invite you to throw on a pair of headphones, sit back, and enjoy this great selection of cover songs chosen by the Mint staff.

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