Playing the role of head copywriter since Day 1 at Mint, Al is a seasoned veteran of the East Coast advertising scene.
Al co-founded Mint Advertising after 13 years in the industry. His career began at the New York outposts of Grey Direct and J. Walter Thompson Direct, where he learned “old school” direct marketing. But things really started to happen when he moved to Rapp Collins (also in New York), where he worked on ADT Home Security, Delta Air Lines, Hyatt Hotels, and Mercedes-Benz. Al’s work on the launch of the Mercedes M-Class Sport Utility Vehicle was honored with top awards in both the Caples and Addy Awards shows — and garnered response rates as high as 59%. He is probably the only agency person you will meet who has been mentioned in GQ (positively!) and Automobile magazine (twice).
In 1998, Al took a break from advertising to work as the manager of Seize sur Vingt, an upscale clothing boutique in New York’s trendy NoLita area. In this role, he once helped Leonardo DiCaprio avoid autograph seekers. Al got back into advertising in 1999 at IPG’s Gillespie, an integrated agency in Princeton, New Jersey.
A graduate of the University of Pennsylvania, Al lives in Frenchtown, New Jersey, with his wife and two teenage daughters. He is fond of hi-fi, Ian Fleming novels, and his 1961 Lotus Seven.