OUR HUMBLE BEGINNINGS

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It all started in a barn.

TRUE STORY: Our first “office” was a converted barn on the banks of the Delaware River, the site of co-founder Billy Joe Pyle’s bachelor pad. For a few months, CEO Eric Schoenfeld would drive from his home in NYC and meet CCO Al Navarro (whose commute from Frenchtown was much shorter) at Billy’s to work.

MEET THE CO-FOUNDERS

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MINT HITS THE BIG MEDIUM TIME

In 2014, we made the Inc. 5000.

It’s pretty amazing to think that a company which started with 3 guys in a barn has grown into one of NJ’s best advertising agencies — with a roster of local, regional, and national brands. Heck, we even made the Inc. 5000…we’ll let you guess our exact ranking. Hint: It started with a “4”.

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BETCHA DIDN’T KNOW THIS ABOUT MINT

Why we mention Pat Benatar in nearly every new business presentation…

It’s not because we are big fans of the 1980s pop siren (though we are). It’s because our headquarters is located in the same town where her seminal video for “Love is a Battlefield” was filmed: Clinton, NJ. Don’t believe us?

Here’s proof. Here’s more.

WHAT GETS US OUT OF BED

We never planned to specialize in one type of client, but there are four categories that we know and love.

business-to-business

To the average American, Business to Business marketing is certainly a less visible side of the ad biz, but it’s an important one. Many companies serve the needs of businesses, large and small. We understand the nuances of marketing to this sector — but also understand that in the end, the second “B” is really just a “C”.

b2c

This is what people think of when they think of marketing and advertising. And we do a bunch of it, for a wide variety of clients, local, regional, and national. We’ve pretty much done it all, from tradition media to not-so-traditional approaches. Ask us about Groundhog Day sometime.

franchise

One of Mint’s first clients was a national franchise organization. And since then, we’ve grown our franchise practice by leaps and bounds. We work with some of America’s biggest systems, individual franchisees, even companies looking to franchise their concept.

media

Mint is proud to have one of the most experienced media planners/buyers in the entire Garden State under our roof. Hands on experience with accounts like the New Jersey Lottery and the “Stronger Than The Storm” campaign means our clients get smart, strategic thinking across all media, including digital. And the current trend of “programmatic” buying? We’ve been there and done that, and can do it for you.